I create growth systems that scale.

Before me, there was no dedicated marketing function. I built it from scratch — strategy, tooling, creative processes, and performance infrastructure — then scaled it.

• Built the marketing function from zero: strategy, tooling, and team processes
• Scaled paid media spend across Meta and Google
• Implemented a structured creative testing framework to improve output velocity and quality
• Drove conversion rate improvements across the acquisition funnel

Three distinct phases in two years — each requiring a fast pivot and a different playbook.

Started by scaling Juniper's GLP-1 program during peak demand. When supply constraints hit the market, I shifted to protecting revenue: building content and CRM programs that kept existing customers engaged. As conditions normalised, I rebuilt the acquisition engine and set the foundation for the next growth phase.

• Scaled performance marketing for Juniper's GLP-1 program during high-demand phase
• Built content and CRM retention programs to reduce churn through supply disruption
• Rebuilt acquisition infrastructure ahead of market normalisation

Nearly four years across the full consulting lifecycle — from launching campaigns to owning strategy across a portfolio spanning e-commerce, health, finance, and SaaS.

• Managed $500K+ in monthly ad spend across Meta, Google Ads, and YouTube, consistently delivering against client acquisition targets.
• Drove a 300% increase in conversions for a key client through a full-funnel acquisition strategy rebuild — new campaign structure, landing pages, and email sequences.
• Scaled a Google Grant program by 20%, navigating grant restrictions to unlock incremental reach for a non-profit client.
• Built performance reporting frameworks that gave senior stakeholders clear visibility into spend efficiency and growth trajectory.
• Led training and mentoring for all new associates and interns across campaign management and analytics.